Data Privacy

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as 'data') within the scope of providing our services and through our online offering, including associated websites, features, and content, as well as external online presences such as our social media profiles (hereinafter collectively referred to as the 'online offering'). With regard to the terminology used, such as 'processing' or 'controller,' we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Divinas Consulting LLC

261 NORTH UNIVERSITY DRIVE

SUITE 500

PLANTATION, FL 33324 US

Employer Identification Number: 92-3554311
E-Mail: maxborer28@icloud.com & alain-daniel.rudolf@web.de

Verantwortlich:
Max Borer und Alain-Daniel Rudolf

Types of processed data:

Master data (e.g., personal master data, names, or addresses).
Contact data (e.g., email, phone numbers).
Content data (e.g., text entries, photographs, videos).
Usage data (e.g., visited websites, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects:

Visitors and users of the online offering (hereinafter collectively referred to as 'users').

Purpose of processing:

Provision of the online offering, its functions, and content.
Responding to contact inquiries and communicating with users.
Security measures.
Range measurement/marketing.

Terms used:

‘Personal data’ refers to any information relating to an identified or identifiable natural person (hereinafter 'data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific features expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

‘Processing’ is any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and practically covers every handling of data.

‘Pseudonymization’ is the processing of personal data in a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

‘Profiling’ is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

The term 'controller' refers to the natural or legal person, authority, agency, or other body that alone or jointly with others determines the purposes and means of processing personal data.

An 'processor' is a natural or legal person, authority, agency, or other body that processes personal data on behalf of the controller.

Relevant Legal Bases:

In accordance with Art. 13 GDPR, we inform you about the legal bases of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, the following applies if the legal basis is not mentioned in the privacy policy:

The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR.

The legal basis for processing to fulfill our services and carry out contractual measures as well as responding to inquiries is Art. 6(1)(b) GDPR.

The legal basis for processing to fulfill our legal obligations is Art. 6(1)(c) GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6(1)(d) GDPR serves as the legal basis.

The legal basis for the necessary processing to perform a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6(1)(e) GDPR.

The legal basis for processing to safeguard our legitimate interests is Art. 6(1)(f) GDPR.

The processing of data for purposes other than those for which they were collected is determined by the provisions of Art. 6(4) GDPR.

The processing of special categories of data (according to Art. 9(1) GDPR) is subject to the provisions of Art. 9(2) GDPR.

Security Measures:

In accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. Measures include ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the relevant access, input, disclosure, ensuring availability, and separation of data. Furthermore, we have established procedures to ensure the exercise of data subject rights, data deletion, and response to data threats. We also consider the protection of personal data in the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

Collaboration with Data Processors, Joint Controllers, and Third Parties:

If, in the course of our processing, we disclose data to other individuals and companies (data processors, joint controllers, or third parties), transmit it to them, or otherwise grant them access to the data, this only occurs on the basis of legal permission (e.g., if the data transfer to third parties, such as payment service providers, is necessary for the fulfillment of the contract), if users have consented, a legal obligation provides for it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.). If we disclose, transmit, or otherwise grant access to data to other companies in our corporate group, this is done for administrative purposes as a legitimate interest and beyond that, on a basis that complies with legal requirements.

Transfers to Third Countries:

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or if this occurs in the context of using third-party services or disclosing, or transferring data to other individuals or companies, this only happens if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only when the legal requirements are met. This means, for example, processing is based on special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU, or compliance with officially recognized special contractual obligations.

Rights of Data Subjects:

You have the right to request confirmation as to whether relevant data is being processed, and to obtain information about this data, as well as additional information and a copy of the data in accordance with legal requirements. According to legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you. According to legal requirements, you have the right to request that relevant data be deleted without delay or, alternatively, according to legal requirements, to request a restriction on the processing of the data. You have the right to request that the data concerning you, which you have provided to us, be received according to legal requirements and to demand its transmission to other controllers. Furthermore, according to legal requirements, you have the right to lodge a complaint with the competent supervisory authority.

Right of Withdrawal:

You have the right to revoke granted consents with effect for the future.

Right to Object:

You can object to the future processing of data concerning you in accordance with legal requirements at any time. Objection can be made, in particular, against processing for the purposes of direct advertising.

Cookies and Right to Object to Direct Advertising:

As "cookies" are referred to small files that are stored on users' computers. Different information can be stored within the cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. "Permanent" or "persistent" cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored in such a cookie if users visit it after several days. Likewise, such a cookie can store the interests of users, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for operating the online offer (if it is only their cookies, it is referred to as "first-party cookies"). We can use temporary and permanent cookies and inform users about this in the context of our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case, you may not be able to use all functions of this online offer.

Deletion of Data:

The data processed by us will be deleted or restricted in their processing in accordance with legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal retention obligations preventing their deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

Changes and Updates to the Data Protection Declaration:

We ask you to inform yourself regularly about the content of our data protection declaration. We will adjust the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as participation action on your part (e.g., consent) or other individual notification is required due to the changes.

Business-Related Processing:

In addition, we process contract data (e.g., contract object, term, customer category) and payment data (e.g., bank details, payment history) of our customers, prospects, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research."

Agency Services:

We process our clients' data as part of our contractual services, including conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services, and training services. In this context, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., contract subject, duration), payment data (e.g., bank details, payment history), usage, and metadata (e.g., as part of the evaluation and success measurement of marketing measures). We do not generally process special categories of personal data unless they are components of an instructed processing. The affected parties include our clients, prospects, as well as their customers, users, website visitors, or employees, and third parties. The purpose of processing is to provide contractual services, billing, and customer service. The legal bases for processing arise from Art. 6 Para. 1 lit. b GDPR (contractual services), Art. 6 Para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to establish and fulfill contractual services and point out the necessity of their provision. Disclosure to external parties only occurs if it is necessary within the scope of an order. When processing data provided to us as part of an order by the client, we act in accordance with the client's instructions and legal requirements for order processing pursuant to Art. 28 GDPR and do not process the data for purposes other than those specified by the client. We delete the data after the expiry of legal warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of legal archiving obligations, deletion occurs after their expiration (6 years, according to § 257 para. 1 HGB, 10 years, according to § 147 para. 1 AO). In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the requirements of the order, generally after the end of the order.

Therapeutic Services and Coaching:

We process data of our clients, interested parties, and other contracting parties or partners (uniformly referred to as 'clients') in accordance with Art. 6 Para. 1 lit. b) GDPR to provide them with our contractual or pre-contractual services. The processed data, its type, scope, purpose, and necessity of its processing, are determined by the underlying contractual relationship. The processed data generally includes basic and master data of the clients (e.g., name, address, etc.), as well as contact details (e.g., email address, phone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.), and payment data (e.g., bank details, payment history, etc.). In the course of our services, we may also process special categories of data pursuant to Art. 9 Para. 1 GDPR, particularly information about the clients' health, if necessary for their treatment or coaching, with reference to their sexual life or orientation, ethnic origin, or religious or ideological beliefs. For this purpose, we obtain explicit consent from the clients if necessary, according to Art. 6 Para. 1 lit. a, Art. 7, Art. 9 Para. 2 lit. a. GDPR and process the special categories of data otherwise for health care purposes based on Art. 9 Para. 2 lit. h. GDPR, § 22 Para. 1 No. 1 b. BDSG. If necessary for the performance of the contract or legally required, we disclose or transmit clients' data in the course of communication with other professionals, third parties involved in the performance of the contract, or typical third parties, such as billing agencies or similar service providers, in accordance with Art. 6 Para. 1 lit. b. GDPR, legally according to Art. 6 Para. 1 lit. c. GDPR, in the clients' and our interest in efficient and cost-effective healthcare, based on Art. 6 Para. 1 lit. f. GDPR, or if it is necessary to protect the vital interests of the clients or another natural person or in the context of consent pursuant to Art. 6 Para. 1 lit. a., Art. 7 GDPR. Data is deleted when it is no longer necessary to fulfill contractual or legal care duties and handle any warranty and comparable obligations, whereby the need for data storage is reviewed every three years; otherwise, legal retention obligations apply.

Contractual Services:

We process data of our contractual partners, interested parties, as well as other clients, customers, clients, or contracting parties (uniformly referred to as 'contractual partners') in accordance with Art. 6 Para. 1 lit. b. GDPR to provide them with our contractual or pre-contractual services. The data processed in this context, its type, scope, purpose, and the necessity of its processing are determined by the underlying contractual relationship. The processed data includes the basic data of our contractual partners (e.g., names and addresses), contact details (e.g., email addresses and phone numbers), contract data (e.g., services used, contract contents, contractual communication, names of contact persons), and payment data (e.g., bank details, payment history). We do not generally process special categories of personal data unless they are components of an instructed or contractually permitted processing. We process data necessary for the establishment and fulfillment of contractual services and indicate the necessity of providing it, unless it is evident for the contractual partners. Disclosure to external individuals or companies only occurs if it is necessary within the scope of a contract. When processing data provided to us as part of an order, we act in accordance with the instructions of the contracting party and legal requirements. In the context of using our online services, we may store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the users' interests in protection against misuse and other unauthorized use. These data are generally not disclosed to third parties unless it is necessary to pursue our claims pursuant to Art. 6 Para. 1 lit. f. GDPR or there is a legal obligation pursuant to Art. 6 Para. 1 lit. c. GDPR. Deletion of the data occurs when it is no longer necessary to fulfill contractual or legal duties of care and handle any warranty and comparable obligations; the necessity of data storage is reviewed every three years, otherwise, legal retention obligations apply.

External Payment Service Providers:

We use external payment service providers through whose platforms users and we can conduct payment transactions (e.g., each with a link to the privacy policy: PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)). We use payment service providers based on Art. 6 Para. 1 lit. b. GDPR for the fulfillment of contracts. In addition, we use external payment service providers based on our legitimate interests pursuant to Art. 6 Para. 1 lit. f. GDPR to offer our users effective and secure payment options. The data processed by the payment service providers include inventory data, such as names and addresses, bank details, such as account or credit card numbers, passwords, TANs, and checksums, as well as contract, sums, and recipient-related information. The information is required to carry out transactions. However, the data entered will only be processed and stored by the payment service providers. In other words, we do not receive account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted to credit agencies by the payment service providers. This transmission serves the purpose of identity and creditworthiness checks. For further information and the assertion of withdrawal, information, and other data subject rights, we refer to the terms and privacy notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications.

Administrative, Financial Accounting, Office Organization, Contact Management:

We process data as part of administrative tasks, organizing our business, financial accounting, and compliance with legal obligations such as archiving. In this context, we process the same data as we do in providing our contractual services. The legal bases for processing are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, prospects, business partners, and website visitors are affected by the processing. The purpose and our interest in processing lie in the administration, financial accounting, office organization, archiving of data – tasks that serve the maintenance of our business activities, fulfilling our duties, and providing our services. The deletion of data regarding contractual services and contractual communication corresponds to the information provided in these processing activities. We disclose or transmit data to tax authorities, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers. Furthermore, we store information about suppliers, organizers, and other business partners based on our business interests, e.g., for later contact purposes. Generally, we store these predominantly company-related data permanently.

Business Analysis and Market Research:

To operate our business economically, understand market trends, and identify the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 Para. 1 lit. f. GDPR, where the data subjects include contractual partners, prospects, customers, visitors, and users of our online offering. The analyses are carried out for the purpose of business evaluations, marketing, and market research. We can consider the profiles of registered users, including information about the services they have used. The analyses serve to increase user-friendliness, optimize our offering, and improve business efficiency. The analyses are for our use only and are not disclosed externally, unless they involve anonymous analyses with summarized values. If these analyses or profiles are personal, they are deleted or anonymized with the termination of the user, otherwise after two years from the conclusion of the contract. Otherwise, company-wide analyses and general trend determinations are anonymized whenever possible.

Data Protection Information in the Application Process:

We process applicant data only for the purpose and within the scope of the application process in accordance with legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the framework of the application process in accordance with Art. 6 Para. 1 lit. b. GDPR and Art. 6 Para. 1 lit. f. GDPR, if the data processing, for example, becomes necessary for us within the framework of legal procedures (in Germany, § 26 BDSG additionally applies). The application process requires that applicants provide us with their applicant data. The necessary applicant data is indicated if we offer an online form; otherwise, it results from the job descriptions, and basically, it includes personal information, postal and contact addresses, and the documents belonging to the application, such as cover letter, resume, and certificates. In addition, applicants can voluntarily provide us with additional information. By submitting the application to us, applicants agree to the processing of their data for the purposes of the application process in accordance with the nature and scope set out in this privacy policy. If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are voluntarily communicated within the scope of the application process, their processing is additionally carried out in accordance with Art. 9 Para. 2 lit. b GDPR (e.g., health data, if this is necessary for the exercise of the profession). If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are requested from applicants during the application process, their processing is additionally carried out in accordance with Art. 9 Para. 2 lit. a GDPR (e.g., health data, if this is necessary for the exercise of the profession). If provided, applicants can submit their applications to us via an online form on our website. The data is transmitted to us encrypted according to the state of the art. Furthermore, applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent in encrypted form and applicants themselves must ensure that they are encrypted. We can, therefore, assume no responsibility for the transmission path of the application between the sender and the reception on our server and recommend using an online form or postal dispatch instead. Because instead of the application via the online form and e-mail, applicants still have the option of sending us their application by post. The data provided by the applicants may be further processed by us in the event of a successful application for employment purposes. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. The deletion takes place, subject to a justified revocation by the applicants, after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and meet our obligations to provide evidence under the General Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with tax regulations.

Registration Functionality:

Users can create a user account. During registration, users are informed about the necessary mandatory information and, based on Art. 6 Para. 1 lit. b GDPR, their data is processed for the purpose of providing the user account. The processed data includes login information (name, password, and email address). The data entered during registration is used for the purpose of utilizing the user account and its functionalities. Users may be informed via email about information relevant to their user account, such as technical changes. When users terminate their user accounts, their data concerning the user account is deleted, subject to legal retention obligations. It is the users' responsibility to secure their data before the contract ends. We are entitled to irrevocably delete all user data stored during the contract duration. As part of using our registration and login functions and the user account, we store the IP address and the timestamp of the respective user actions. The storage is based on our legitimate interests and the users' interest in protection against abuse and unauthorized use. Generally, this data is not disclosed to third parties unless necessary to pursue our claims or a legal obligation exists under Art. 6 Para. 1 lit. c GDPR. IP addresses are anonymized or deleted no later than after 7 days.

Contact:

When users contact us (e.g., via contact form, email, phone, or social media), the user's details are processed for processing the contact request and its handling based on Art. 6 Para. 1 lit. b (in the context of contractual/pre-contractual relationships) and Art. 6 Para. 1 lit. f (other inquiries) GDPR. The user's details may be stored in a Customer Relationship Management System ("CRM System") or comparable inquiry organization. We delete inquiries if they are no longer necessary. We review the necessity every two years; furthermore, statutory archiving obligations apply.

Collection of Access Data and Log Files:

We, or our hosting provider, collect data on every access to the server on which this service is located (server log files) based on our legitimate interests under Art. 6 Para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, transferred data volume, message about successful retrieval, browser type and version, user's operating system, referrer URL (previously visited page), IP address, and the requesting provider. Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident is finally clarified.

Google Analytics:

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f GDPR), we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield agreement, providing a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with other services related to the use of this online offering and internet usage. Pseudonymous user profiles can be created from the processed data. We use Google Analytics only with activated IP anonymization. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie related to their use of the online offering and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Further information on data use by Google, setting options, and objection possibilities can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated). User's personal data will be deleted or anonymized after 14 months.

Google AdSense with personalized ads:

We utilize the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR). Google is certified under the Privacy Shield agreement, ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the AdSense service to display ads on our website, for which we receive compensation. For these purposes, user data, such as clicking on an ad and the user's IP address, is processed, with the IP address truncated by the last two digits. Therefore, user data processing is pseudonymized. We use AdSense with personalized ads, where Google infers user interests based on visited websites or used apps and creates user profiles. Advertisers use this information to tailor their campaigns to these interests, benefiting both users and advertisers. Google considers ads personalized if captured or known data determines or influences the ad selection. This includes previous search queries, activities, website visits, app usage, demographic, and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, as well as targeting on customer matching lists and audience lists uploaded in DoubleClick Bid Manager or Campaign Manager. For more information on data use by Google, settings, and objection options, refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for displaying ads by Google (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences, and Facebook Conversion:

Within our online offering and for the purposes of analysis, optimization, and economic operation of our online offering, we use the "Facebook Pixel" from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, based on our legitimate interests. Facebook is certified under the Privacy Shield agreement, providing a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). The Facebook Pixel helps Facebook identify visitors to our online offering as a target group for displaying ads ("Facebook Ads"). Accordingly, we use the Facebook Pixel to display Facebook Ads only to Facebook users who have shown an interest in our online offering or exhibit certain characteristics (e.g., interests in specific topics or products determined based on visited websites) that we transmit to Facebook (so-called 'Custom Audiences'). With the Facebook Pixel, we also aim to ensure that our Facebook Ads correspond to users' potential interests and do not appear bothersome. Additionally, we can use the Facebook Pixel to track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing if users were redirected to our website after clicking on a Facebook ad (so-called 'Conversion'). Facebook processes the data in accordance with Facebook's data usage policy. General information about displaying Facebook Ads is available in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and its operation can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616. You can object to the collection by the Facebook Pixel and the use of your data to display Facebook Ads. To adjust the types of ads displayed to you on Facebook, visit the page set up by Facebook and follow the instructions for settings related to interest-based advertising: https://www.facebook.com/settings?tab=ads. Settings apply across platforms, i.e., they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes through the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/)."